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SUMMARY:2021 IDC Design Symposium: Keynote
DESCRIPTION:IDC is excited to welcome Bruce Mau as the keynote speaker at this year’s symposium focused on Building Resilience through Empathy. \nBruce Mau is the co-founder and CEO of Massive Change Network\, a holistic design collective based in Chicago. \nA serial entrepreneur since the age of nine\, Mau became an international figure with the publication of his landmark S\,M\,L\,XL\, designed and co-authored with Rem Koolhaas. He founded the Institute without Boundaries\, a purpose-driven postgraduate design program at George Brown College in Toronto\, and it is there that he and his students co-created the groundbreaking exhibition and best-selling book\, Massive Change. Mau’s “Incomplete Manifesto for Growth\,” a 43-point declaration on sustaining a creative life written in 1998\, has been translated into 15 languages and has spawned a multitude of creative interpretations that are widely shared on the internet to this day. \nMau practices a life-centered design approach to help his clients envision and articulate their purpose and future. Across thirty years of design innovation\, he has collaborated with leading brands\, companies\, organizations\, heads of state\, entrepreneurs\, renowned artists\, and fellow optimists to create positive change and strategic impact across a broad spectrum of projects. \nWhen everything is connected to everything else\, for better or worse\, everything matters.  \n– Bruce Mau \nMau evolved a unique design methodology of 24 massive change design principles – MC24 – that can be applied to inspire solutions to challenges in any field or environment at every scale. The MC24 principles underpin all Mau’s work — from designing carpets to cities\, books to new media\, global brands to cultural institutions\, and social movements to business transformation – and they are the subject of his latest book\, Mau: MC24\, Bruce Mau’s 24 Principles for Designing Massive Change in Your Life and Work. \nMau has served as a Visiting Professor at institutions worldwide including the Graduate Architecture and Urban Design\, Pratt Institute\, Brooklyn; the Getty Research Institute\, California; and the Central Academy of Fine Art\, Beijing. He was named as the Cullinan Chair at Rice University and was conferred a Distinguished Fellowship at Northwestern University. Mau is the recipient of The Design Mind Award from the Cooper Hewitt National Design Museum\,\nAIGA gold Medal\, and six honorary degrees. He was named an Honorary Royal Designer for Industry by the RSA\, London. \nMau’s work and life story are the subject of a feature-length documentary\, “Mau\,” which premiered in March 2021 at SXSW Film Festival Online. \nWatch Mau’s keynote on October 14\, 2021\, at 12 p.m. ET. \nRegister Now
URL:https://staging.idcanada.org/event/2021-idc-design-symposium-keynote/
CATEGORIES:Virtual Event
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DTSTART;TZID=America/Toronto:20211014T133000
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SUMMARY:Design Thinking Workshop by zu Academy
DESCRIPTION:zu Academy will be running an interactive workshop focused on Design Thinking\, with symposium participants looking at specific empathy artifacts such as empathy maps\, service blueprints\, and journey maps. Workshop participants will learn various strategies and tactics to implement in their practices in order to better understand their customers’ needs and gain a deeper understanding of the power of user centred design. \n \nzu’s Strategy Director\, Albert Jame\, will lead the facilitated two-hour workshop and presentation focused on empathy and user engagement. Jame has been at zu for over 20 years and has been the driving force behind Design Thinking and user centric strategy at zu. \n  \nRegister Now \nABOUT ZU\nzu is a design strategy and development firm\, based in Saskatoon. For over 25 years\, zu has been a relentless advocate for human centred design in the field of web and application development. zu Academy is the training and capacity development division where they teach individuals and organizations how to disrupt themselves by implementing Design Thinking in their day-to-day problem solving. \nVisit https://www.zu.com/academy to learn more.
URL:https://staging.idcanada.org/event/design-thinking-workshop-by-zu-academy/
CATEGORIES:Virtual Event
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